Network Marketing 101 is my new interactive show on ustream. Dimdim was too problematic for me so I’ve moved my show to ustream. It’s easier for you to chat with me online or watch a previous show. So get your questions ready and get ready to pick my brains every Thursday evening at 8 EST.

http://www.ustream.tv/channel/networkmarketing101

I created the network marketing basics series to save you from being labeled a newbie. Find out what’s really working in network marketing.

Has this ever happened to you or -gasp- have you been guilty of doing this to someone else on a social networking site? Your upline told you that the best way to grow your business is to tell everyone about your new business opportunity because EVERYBODY needs it. So… you listened and after going through your list of 100 names and no signups, you decide to tell all of your online friends about your network marketing business. Maybe you left an ad on their page or your link to your replicated mlm website. Watch this video and find out why that behavior is unwelcome online.

This question was posed on a social networking site recently and here is my answer below. I invite your comments.

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Unfortunately, most people struggling in mlm are not taught how to market properly. No one is teaching them effective direct response marketing strategies. Lately, “attraction marketing” is all the rage. However, I do not agree that you should focus all your energy on one form of marketing. Why leave money on the table? Get good at effective marketing. Period.

Wyteria Jacobo

http://www.WyteriaJacobo.com

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Unless you’ve been living under a rock, you’ve heard the term “attraction marketing.”  This term was originally coined by Mike Dillard, of Magnetic Sponsoring fame. Essentially, attraction marketing is when prospective business partners are attracted to you instead of you chasing them down for business. Offline marketing refers to any activity you do outside of the internet. When most people think of offline marketing for network marketing, they immediately think of hotel meetings, home parties, or cold calling.  In fact, offline marketing also includes postcard marketing, space ads in newspapers, magazine ads. Combining both methods is what will yield the most success in network marketing.

Lately, attraction marketing has become so popular that offline marketing is touted as old-fashioned or outdated. To clarify, I do not advocate hotel meetings or home parties as an effective means of building your network marketing downline. However, I see nothing wrong in holding seminars to attract prospective network marketing clients. Nor do I believe it’s a cardinal sin to do cold calls to invite someone to a webinar. As with anything else, balance is necessary as both methods have a place in network marketing. Sometimes I feel that people are looking for a way to avoid talking on the phone so they jump on the “attraction marketing” bandwagon hoping that it’s the solution to their phone fear. However, true leaders recognize that developing telephone skills are vital to the growth of one’s network marketing organization.

So the million dollar question is which one works best to succeed in network marketing and the answer is….wait for it….BOTH! Why leave money on the table? Master attraction marketing and master effective offline marketing. The truth is that the heavy-hitters got that way by studying all forms of marketing. If you want to be the next top producer in your network marketing company, I suggest you do the same.